RELEASE: NEW POWER FACTOR ™ WILL MAKE IT POSSIBLE TO COUNT CALORIES WHEN LIFTING WEIGHTS

August 8, 2005 (COLUMBUS, OH) Max Rack, Inc. - Many of us wonder just how many calories we are burning when lifting weights. The Power Factor ™ is the only weightlifting display console with a real-time calorie counter, so lifters know how many calories they are burning. But the Power Factor will do much more like giving the lifter real-time data about the effectiveness of each lift so that they can maintain their workouts within Optimal Training Zones resulting in a toner, stronger, quicker body with lower body fat. According to Dr. Ron O’Brien, Eight Time USA Olympic Diving Coach, “Power Factor accurately measures a person’s power or bar speed allowing lifters to relate how much weight to lift and how fast to lift the weight to meet their individual training goals.” This real time feedback on the effectiveness of each lift will aid lifters in achieving their individual goals quicker. The Power Factor will be in stores nationwide this November. For more information about the new Power Factor, please contact the company toll free at 1-866-231-3383 or on the web at http://www.maxrack.com/