Weight training is the fastest growing exercise activity in the United States with 35.5 million participants, this according to a National Sporting Goods Association (NSGA) survey. We explore research, articles, opinions and products to further increase the participation rates of strength training in the World.
Showing posts with label Press Releases. Show all posts
Showing posts with label Press Releases. Show all posts

Friday, December 08, 2006

RELEASE: Power Factor™ Increases 86% in Upper Body and

Power Factor™ Increases 86% in Upper Body and
43% in Lower Body without Increasing Weight Load
for Teenage Athletes at 6-Week Speed Boot Camp


December 8, 2006 (COLUMBUS, OHIO) Max Rack, Inc. - The 6-week speed boot camp hosted by The Edge Athletic and Fitness Center of Columbus, Ohio with guest Allan Johnson, former Ohio State University Buckeye Football Strength and Conditioning Coach included male athletes between the ages of 14 and 17. The athletes performed drills to improve their Power Factor index, a key measurement showing your power relative to your body weight so you know if you’re in athletic shape.

Power Factor™ is a revolutionary weight lifting computer that provides users with real-time feedback from their strength training routine. The same technology that revolutionized the treadmill will now change the face of strength training, allowing anyone to count calories burned, track rest time and adjust bar speed while lifting.

Bob Fry, The Edge owner, said “Power Factor is the truest measurement of an athlete’s ability to have explosive movements during athletic competition”. The Edge used the knowledge of 22 year veteran and 2002 “Strength Coach of the Year” Allan Johnson to design routines that would maximize speed, agility and power throughout the 6-week camp.

The athletes were pre-tested on the bench press exercise doing max weight for five to eight repetitions. The athletes were again post-tested at the conclusion of the 6-week camp using the same weight as in the pre-test. The average pre-test Power Factor for the group was 1.82. The average post-test Power Factor for the group was 2.68. An 86% increase in power output without changing weight load.

The same was conducted on the lower body with the athletes doing a free weight squat exercise. The average pre-test Power Factor for the group was 3.31. The average post-test Power Factor for the group was 4.74. This is a 43% increase in power output without changing weight load.

“The Power Factor gave our kids a motivational tool to perform better each and every day during the camp. They knew if they were working harder or just loafing during their workouts” said Allan Johnson. That work obviously paid off for these athletes that are involved with basketball, soccer and baseball throughout Central Ohio. Watch out athletes, these guys may just have an advantage with Power Factor!

Learn more at www.maxrack.com.


Contact: Kirt Moritz, Max Rack, Inc. Phone: 1-866-231-3383

Tuesday, June 27, 2006

RELEASE: Power Factor Set to Revolutionize Strength Training

June 27, 2006 (COLUMBUS, OH) Max Rack, Inc. - The first affordable, real-time weight lifting computer with calorie counter is soon hitting gyms and retailers nationwide. The same technology that revolutionized the treadmill will now change the face of strength training, allowing anyone to count calories burned, track rest time and adjust bar speed while lifting. Max Rack, Inc., an international maker and marketer of fitness equipment, is proud to introduce the Power Factor Weight Lifting Computer. Power Factor is strength training technology that provides instant feedback to anyone wanting to burn more calories, maximize athletic performance and lose body fat. The computer displays calories burned and “Power Factor”, two standard measurements never before displayed in strength training. Power Factor users can also hear (audible tones) when the bar is being lifted too fast or too slow, depending on individual workout goals, while an integrated stop watch measures work time and rest time to help lifters stay on target. The Power Factor computer attaches to everything from home gyms to multi-station gyms and individual dumbbells. It can accommodate up to four users at one time. “The real time feedback in easy to understand measurements will attract more people to strength training,” says Kirt Moritz of Max Rack. The user gets a reading of calories burned per rep, set and total work out showing instantly that strength training is accomplishing an end goal. “Strength training is crucial to weight control. As an individual builds muscle, he (or she) will increase their metabolic rate, which is important for weight loss and long term weight control. Power Factor helps answer the question, ‘How am I doing?’ which is essential to one’s motivation and accomplishments,” says Bob Esquerre, NSCA Certified Personal Trainer and National Speaker. The Power Factor computer also offers a “Power Factor” numeral read out that is a ratio of strength power to body weight. An individual can raise their Power Factor by lowering their body weight, increasing their weight lifted or increasing their bar speed. “We expect to hear everyone from the competitive athlete to the average user comparing Power Factor numbers,” continued Moritz. The Power Factor number gives users an equal measurement to compare themselves against the World’s population in determining their personal power and strength. Max Rack, Inc. offers two primary fitness products, the Power Factor computer and the Max Rack 3-D Smith Machine. For more information on Power Factor and Max Rack , Inc. visit www.maxrack.com.

CONTACT: Andrea White, Media Solutions, Inc. 740-363-1600 or andreawhite@mediasolutions1.com

Tuesday, January 31, 2006

RELEASE: Max Rack Licenses 3-D Technology to BodyCraft

FOR IMMEDIATE RELEASE

January 31, 2006 (COLUMBUS, OH) Max Rack, Inc. - BodyCraft’s new Jones Machine with patented 3-D Technology licensed from Max Rack, Inc., offers home and commercial users dual-action Smith performance. The Jones moves both vertically and horizontally simultaneously, allowing for natural, unlimited, user-defined motion. With a simple twist of the wrist, the weight bar is “racked” into place onto the moving rack at the user’s natural lifting position. The adjustable safety spotters allow a lifter to get a full lift without compromising their safety. Pop pin locks can be used for traditional smith exercises. An optional lat attachment is also available. The Jones Machine is the only licensed dual action smith machine on the market today utilizing Max Rack’s 3-D Technology for a smoother, natural lift every time.Licensed strength equipment displaying the “3-D” logo ensures smooth, natural, user-defined exercise motion.

Media Contact: Kirt Moritz, Max Rack, Inc. 614.221.4547
Max Rack, Inc. www.maxrack.com
BodyCraft http://www.bodycraft.com/

Monday, August 08, 2005

RELEASE: NEW POWER FACTOR ™ WILL MAKE IT POSSIBLE TO COUNT CALORIES WHEN LIFTING WEIGHTS

August 8, 2005 (COLUMBUS, OH) Max Rack, Inc. - Many of us wonder just how many calories we are burning when lifting weights. The Power Factor ™ is the only weightlifting display console with a real-time calorie counter, so lifters know how many calories they are burning. But the Power Factor will do much more like giving the lifter real-time data about the effectiveness of each lift so that they can maintain their workouts within Optimal Training Zones resulting in a toner, stronger, quicker body with lower body fat. According to Dr. Ron O’Brien, Eight Time USA Olympic Diving Coach, “Power Factor accurately measures a person’s power or bar speed allowing lifters to relate how much weight to lift and how fast to lift the weight to meet their individual training goals.” This real time feedback on the effectiveness of each lift will aid lifters in achieving their individual goals quicker. The Power Factor will be in stores nationwide this November. For more information about the new Power Factor, please contact the company toll free at 1-866-231-3383 or on the web at http://www.maxrack.com/

Wednesday, July 27, 2005

RELEASE: Jones Machine versus Smith Machine

July 27, 2005 (COLUMBUS, OH) Max Rack, Inc. - In a licensing agreement signed between Max Rack, Inc. and Recreation Supply, Inc. that sells under the brand name BodyCraft, a new product in free weight lifting emerges called THE JONES machine. Using Max Rack’s patented 3-D technology, the Jones machine, manufactured and sold under the brand name BodyCraft, will allow a free weight barbell to float up, down, backwards and forwards with the lock-out capability of a traditional Smith machine. So wherever a lifter fails during an exercise, they can immediately rack the barbell for ultimate safety. According to Kirt Moritz, General Manager of Max Rack, Inc., “The new Jones machine is far superior over those old fashioned Smiths because the Jones is not restricted like the Smiths one-dimensional movement.” Lifters know natural movement without restrictions has been proven to prevent long-term back and joint injury creating a huge advantage for the Jones over the Smith. For the traditionalists, the Jones can also be locked down with an easy to use pop pin to simulate the Smith machine lift. “We are really excited about the Jones machine and believe that both home and commercial customers will quickly migrate from those old fashioned one-dimensional Smiths to the new Jones” said Alan Gore, Co-owner of Recreation Supply Company. The Jones machine will begin arriving in specialty exercise equipment stores nationwide by November, 2005. Company Contacts Max Rack, Inc., Kirt Moritz, 1-866-231-3383, http://www.maxrack.com/ Recreation Supply Company, Alan Gore, 1-800-990-5556, http://www.bodycraft.com/

Sunday, January 02, 2005

RELEASE: Re-Designed Max Rack 3-D Introduced

January 2, 2005 (COLUMBUS, OH) Max Rack, Inc. - The re-designed Max Rack 3-D Smith Machine introduced with new deeper lifting area and a more user friendly appearance.

Wednesday, May 07, 2003

RELEASE: PowerCat Max Rack Introduced at CSCCA

May 7, 2003 (COLUMBUS, OH) Max Rack, Inc. - The PowerCat Max Rack is introduced at the Collegiate Strength & Conditioning Coaches Association (CSCCa) National Conference in Salt Lake City, Utah. Strength coach, Rod Cole of Kansas State helped with the specifications for the new PowerCat Max Rack.